Setting the Direction & Making the Big Decisions

It clarifies where the organisation is going, why, and what choices will create long-term value.

Strategy defines:

• Vision, priorities, and business model
• The markets, products, and opportunities to pursue
• The risks, trends, and disruptions to prepare for
• The big moves needed to grow or transform
• How resources should be allocated
• What “success” looks like over time

Without the right strategy, the organisation moves but in the wrong direction.